So I know what most of you are probably thinking, why did I even have two separate sites? Well, believe it or not, it never started out that way. When I’ve first started putting my portfolio together back in 2012, I never had the intention of starting a blog. The only thing that went through my mind was a simple website to showcase all the different work I’ve done during school.
Like many students, I slowly ended up beginning to blog about my different experiences in college (sadly those blogs no longer exist because I was a newb and did newb things). Eventually, my portfolio grew and became my online personal journal talking about my various experiences and at the same time showcasing all of the work I’ve done during college.
So why did I ended up separating my portfolio and blog?
As I slowly started transitioning out of school, my blog and writing style also began to change. I’ve soon found myself giving tips and advice on how to freelance. My blog ended up evolving into more of what represented me and what I do. By the time late 2015 came around, I’ve also formed my first sole-proprietorship LLC, and this was when it all began to change.
In a sense, you can say I had a sort of identity and branding crisis. Was tvledesign LLC the face of what I did? Was that who and what I wanted to be? Do I put my name on all of my work now going forward or do I put the name of my LLC? These were the questions that kept me up at night as I’m sure it would for many. After many weeks, I’ve finally decided to separate my portfolio and blog.
Two different websites with two separate identities.
When I’ve finally separated my sites, I was able to breathe a little bit better knowing that I’ve solved a big debate. What I didn’t think about beforehand was how much more time it would have taken to manage two completely separate websites. On top of that, the big question was, who am I? Am I this entity I formed or am I, Tony?
Identifying myself with my work soon became hard again. Did I need different social media accounts personally and professionally? Should I put any of the cool work I’ve done in my blog posts? Do I announce releases on the blog or my portfolio? More questions kept popping up which made me wonder who exactly I am trying to be.
The truth does sting a little.
I was so obsessed with trying to push my LLC forward that I forgot that it in itself is in fact me. The entity was only a name to publish and keep my work safe. I had let my mind draw an invisible border trying to divide and organize everything into categories that all originated from the same space.
So I let go and embraced my identity.
After many months, I’ve finally decided to recombine my portfolio and blog. I am the face of my brand. I represent my work. I should also be damn proud to do so!
Trying to figure out how to best represent yourself and your brand can be challenging. This hands down was one of the hardest decisions I’ve made in a long time, but it is also one of the best. Managing a single site is a lot easier than managing two. It also gave me a confidence boost when it comes to talking about myself, who I am, and what I do.
So the next time you struggle with identifying yourself and your branding, ask yourself, who exactly are you representing? Yourself.