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conversion

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Regret is a feature, whether we admit it or not. Every product team obsesses over the moment of conversion. The click. The tap. The Confirm. We tweak button copy and screen layouts, like tiny changes will solve everything. But the user’s story does not end at confirmation. For many people, that is where the emotional work begins. If you have ever bought something at 1:00 a.m., subscribed to a tool you did not fully understand,…